The olive oil brand Oliveira da Serra launched a presence on TikTok in Portugal, marking its entry into this social network to reach a new generation of consumers. This initiative comes after the Sovena Group, the brand's owner, had invested in the platform in August with the Fula brand.
The content strategy is based on humor and entertainment, with recipes, tips, trends and inspiration around cooking and the table. Food literacy will be the guiding thread of the entire approach, allowing the brand to connect with the audience in a current and relevant way. The platform will also serve to showcase brand news, with initial focus on QB Squiz, olive oil in squeeze format.
Loara Costa, director of marketing and trade marketing at Oliveira da Serra, stated that the entry on TikTok is a natural step in the relationship with consumers, intending to show that a traditional category can participate in current and fun conversations with the purpose of bringing people closer to the olive oil universe.
The platform entry strategy is handled by Snack Content, a content studio and influence agency from the Biosphera.ntwk ecosystem, responsible for editorial planning and content production for the brand.
