ViniPortugal, the entity managing the Wines of Portugal brand responsible for the international promotion of Portuguese wine, has launched three tenders for the execution of its annual marketing plan for 2027. The tenders are intended for the Belgium and Netherlands markets, valued at 162 thousand euros, Japan with 129.1 thousand euros, and South Korea with 125.5 thousand euros, and are open until September 10 at 5 pm. The entity had already recently launched the tenders for its presence at Prowein Düsseldorf and Wine Paris 2027.
The tenders are of the "restricted by prior qualification" type, a procedure in which only pre-selected candidates may submit proposals after a qualification phase. In all three tenders, priority is given to the quality factor, representing 70% of the evaluation, divided between total quality at 60% and extra activities or additional benefits at 40%, with price accounting for the remaining 30%.
In 2025, Wine and Wine Culture Co. won the Japan contract and Hoscotch Korea Yuhan Hoesa won the South Korea tender, with Sopexa Korea and Opal Publicidade also having competed for this latter market. Over the past two years, Luxembourg was part of the Benelux contract. The 2026 contracts have not yet been made available on the Base portal.
Regarding exports, in 2025 sales to Belgium and South Korea increased both in volume and value, while the other two markets covered by these tenders experienced a decline. France, the United States, and Brazil continue to be the main export markets for Portuguese wine.
