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Marketeer brings to debate the 55+ market and the potential of the longevity economy
Business

Marketeer brings to debate the 55+ market and the potential of the longevity economy

SAPO Notícias8 September 2026 at 10:19

Marketeer will hold the next 55+ Forum on September 25, at Católica-Lisbon SBE, in Lisbon. The event is dedicated to the market of those aged 55 and over and the potential of the longevity economy.

The forum brings together specialists, companies and brands to debate how a longer-lived population is transforming consumption, innovation and business strategies. The goal is to discuss the opportunities and challenges that this demographic segment presents for the market.

The longevity economy refers to the set of economic activities aimed at people with longer life expectancy, a growing sector that is attracting increasing attention from brands and companies seeking to adapt their products and services to this audience.

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