Rock in Rio held its first-ever K-pop day in the festival's history, generating initial apprehension about how Korean artists would be understood by the Brazilian audience. The concern was significant among fans, as reported by Janaína Correa, who feared she would not understand anything her favorite artists would say during the shows.
To solve the communication problem, the festival invested in a simultaneous translation system for all Korean performances at Palco Mundo. The initiative allowed the audience to follow the artists' dialogues and messages in real time, facilitating the connection between Brazilian fans and South Korean performers.
Despite the translation infrastructure, the Korean artists themselves made a point of risking Portuguese. The group NEXZ had all its members speaking directly in Portuguese, while singer Hwasa also tried to communicate in the Brazilian language at some moments, with additional translation support.
While Palco Mundo hosted the K-pop acts, Palco Sunset offered a different program, being closed by the British band Jamiroquai, known for its funk and dance music.
