Young people aged 18 to 25 recorded the highest growth in personal loan contract participation on the Juros Baixos platform. Between January 2025 and March 2026, the participation of this age group jumped from 1.8% to 13.3% of total contracts, representing the highest increase among all age groups analyzed by the Juros Baixos Loan Index.
Brazilians aged 26 to 45 continue to concentrate most of the personal loan contracts on the platform. In the other age groups, changes were more moderate. Consumers aged 55 to 65 remained close to 10% of contracts, while those over 65 fluctuated between 2% and 3%.
Despite the lower numerical participation, the group over 65 requested higher-value loans, which shows differences in financial behavior between age groups. This difference, combined with the significant advance of young people, shows a change in the composition of credit consumers over the period analyzed.
The average loan amount requested fell 26% during the period, indicating a possible change in consumption habits and the search for credit among Brazilians.




