Primark opened its first store in Setúbal this week, located at the Alegro Setúbal shopping center. This opening represents another step in the Irish brand's growth strategy in the Portuguese market.
The operation is part of a 45 million euro investment plan that Primark has underway in Portugal. This value demonstrates the company's commitment to expansion in the country.
According to the article, this is not an isolated action. The brand intends to open more stores in the national territory, indicating that expansion in Portugal is far from complete.
The opening in Setúbal thus consolidates Primark's presence in Portugal, which already has several stores in different cities across the country.
