The brands present at Rock in Rio 2026 celebrated expressive results during the first weekend of the festival, with some achieving numbers higher than the entire previous 2024 edition in just that period. The event's official store registered intense movement during the four days, although consolidated data has not yet been released. The artists' store also stood out, and on September 7th, Elton John's shirts sold out before 6 PM, just four hours after the gates opened.
In the food sector, the company Seara was one of those that celebrated good results. The company reported that it sold a volume of food more than 60% higher than the entire 2024 edition. The growth was driven by the increase in product offerings and the expansion of sales points at the festival.
When proportionally comparing the same days of the two festivals, sales growth reached 102%, according to Seara. The company stated that this is the biggest Rock in Rio in history for the brand, having expanded both the structure and the presence of its products to offer more options to visitors.
