The article addresses how Brazil is frequently associated abroad with stereotypes such as football and carnival, a limited view that ignores other aspects of the country. Similarly, Brazilians also tend to look at other countries through equally simplified images, often shaped by a lack of information or tourist propaganda.
Ethiopian photographer Nader Adem is presented as someone who seeks to break these stereotypes through his photos. He opposes the image of empty or undeveloped places, arguing that this type of representation sustains a narrative that reduces individuals to symbols instead of showing them as complete people.
Adem believes that photography should unite difficulty and beauty in a single lens. For him, the Ethiopia he knows includes bustling cities, contemporary art and fashion, music, architecture and a long history. He photographs places like the subway to demonstrate this more complete and modern reality of the country.
