All news
Politics
Business
Technology
Incidents
Sports
Weather
Science
Entertainment
World
Real Estate
AI News
One billion in exports by 2026? Only with a 'major turnaround'
Business
Инвестиции

One billion in exports by 2026? Only with a 'major turnaround'

Jornal de Negócios8 September 2026 at 10:30

Portuguese wine exports are facing a global outlook described as "very negative," which puts the one billion euro target set for 2023 at risk. The 6.2% drop in wine exports in the first half of the year serves as an illustration of this adverse situation.

The president of ViniPortugal publicly expressed his disbelief regarding the possibility of reaching the one billion euro goal this year, considering that it would depend on a "major turnaround" in current market conditions.

The article suggests that the one billion euro target may be postponed to 2026, should market conditions not improve significantly. This temporal revision reflects the difficulties faced by the Portuguese wine sector in the current global economic context.

Related articles

Bruselas abre la puerta a suavizar las restricciones a la pesca de Castellón
Business

Brussels opens the door to easing fishing restrictions in Castellón

The fishing fleet of Castellón sees a first opening in Brussels to ease some of the restrictions that have pressured the sector in recent years. The councilor of Agriculture, Water, Livestock and Fisheries, Miguel Barrachina, met with the presidents of the provincial federations of fishermen's guilds of the Valencian Community and reported on the advances achieved after the September 3 meeting with the European Commissioner for Fisheries and Oceans, Costasadis.

El Periódico Mediterráneo - General08/09/26, 15:58
ViniPortugal lança concursos para promoção da marca Wines of Portugal em quatro mercadosPhoto by WikiImages on Pexels
Business

ViniPortugal launches tenders for the promotion of the Wines of Portugal brand in four markets

ViniPortugal, the entity managing the Wines of Portugal brand, has launched three tenders for the execution of its annual marketing plan for 2027, covering the Belgium and Netherlands markets (162 thousand euros), Japan (129.1 thousand euros), and South Korea (125.5 thousand euros). The tenders, of the "restricted by prior qualification" type, are open until September 10, with priority given to quality (70%) over price (30%). In 2025, exports to Belgium and South Korea grew in volume and value, while the other markets recorded declines. France, the USA, and Brazil continue to be the main destinations for Portuguese wine exports.

Eco08/09/26, 15:57
Oliveira da Serra chega ao TikTok em Portugal com estratégia da Snack ContentPhoto by lizacicuto on Pexels
Business

Oliveira da Serra arrives on TikTok in Portugal with Snack Content strategy

The olive oil brand Oliveira da Serra, belonging to the Sovena Group, launched on TikTok in Portugal with a humor and entertainment strategy, focused on food literacy, recipes, tips and culinary trends. The presence on the platform will be managed by Snack Content, which is responsible for editorial planning and content production. The launch highlights QB Squiz, olive oil in squeeze format, and aims to bring the brand closer to a new generation of consumers, showing that a traditional category can have current and relevant conversations on social media.

Eco08/09/26, 15:54
AdRA: Suspensão temporária do abastecimento na MurtosaPhoto by Georg_Wietschorke on Pexels
Business

AdRA: Temporary suspension of water supply in Murtosa

AdRA (Águas da Região de Aveiro) announced the temporary suspension of water supply in the municipality of Murtosa, more specifically in the Parish of Torreira, on September 14, 2026, between 09:00 and 13:00. The interruption is due to maintenance work on the supply network and will affect several streets and roads, including Rua do São Paio, Rua do Emigrante, EN 327, Rua das Dunas, Rua do Pinhal, Urbanização José da Graziela, Rua Nova, Caminho do Meio and Transversal à Rua de São Paio. AdRA provides additional information through the line 808 200 217 or on their website.

NotíciasdeAveiro.pt08/09/26, 15:48