Auchan Retail Portugal launches a "Back to School" initiative under the motto "With good Neighbors, going back costs less". This campaign aims to provide an exclusive experience to a primary school in mainland Portugal.
The action consists of bringing an exclusive concert by the band "Vizinhos" to a Basic School, covering years from 1st to 9th grade.
Interested parties can participate in choosing the school that will receive the concert, through a voting system made available by Auchan.
The initiative combines the theme of back to school with the identity of the band Vizinhos, creating a connection between the back to school campaign and the name of the musical group.



