KLM and Air France are developing an advertising campaign on the streets of Lisbon and Porto to promote their international destinations. The two airline companies, belonging to the same group, decided to transform the two Portuguese cities into a showcase for their commercial offerings, through a joint strategy aimed at gaining greater visibility in the Portuguese urban territory.
The campaign uses the digital out-of-home format, known by the acronym DOOH, which allows the display of advertising content on digital outdoor media. This approach allows the two brands to reach citizens and visitors of the two main Portuguese cities in a dynamic and impactful way.
The initiative was developed and planned by Yourbranding, the agency responsible for the conception and strategy of the campaign. This partnership between the airline companies and the advertising agency demonstrates the investment that both brands are making in the Portuguese market.
