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Goodbye, SEAT? Volkswagen may drop one of Spain's most historic brands
Business
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Goodbye, SEAT? Volkswagen may drop one of Spain's most historic brands

SAPO Notícias4 September 2026 at 14:53

After more than seven decades of history, SEAT may be approaching a new phase or even the end as a car brand. Volkswagen is evaluating the future of the Spanish brand, in a strategy that could focus resources and growth on CUPRA. The decision is related to the need to optimize resources within the Volkswagen group, which is looking for ways to strengthen its most successful brands. CUPRA, the brand that was born as a sports spin-off from SEAT, has been growing significantly and could be the main beneficiary of this restructuring. SEAT's future remains uncertain, but everything indicates that the Spanish brand is facing one of the most delicate phases in its history.

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