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PepsiCo Hands Global Media to Publicis and Leaves Omnicom After More Than 25 Years
Business

PepsiCo Hands Global Media to Publicis and Leaves Omnicom After More Than 25 Years

SAPO Notícias4 September 2026 at 11:01

PepsiCo chose Publicis Groupe to take over its global media account, replacing Omnicom, which had been working with the group for more than 25 years. The change represents one of the biggest account transfers in recent times in the food and beverage sector. Omnicom, which thus loses one of its biggest clients, has not commented on the decision so far. This switch occurs at a time of transformation for the advertising industry, which has been consolidating global accounts with a few groups.

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