The Municipality of Viana do Castelo made articles from a new merchandising line for the Marca Viana brand available for sale. The collection was created by Dânia Cerqueira Amorim, a 24-year-old young woman from Perre, who graduated in communication design.
The articles are on sale at the Museums of Costume and Decorative Arts and include aprons, pens, bags, clothing, among others, in shades of red, gold, beige and black.
The collection results from a competition launched by the municipality, with the main objective of bringing young people closer to Vianense culture and encouraging them to actively participate in it.
According to the Chamber, the winning proposal is based on a graphic identity that invites all those who see and feel Viana do Castelo as the city of their heart, translating the duality between tradition and modernity into a new visual language that reflects the cultural heritage.
