The State of the Consumer 2026 study, conducted by consulting firm McKinsey, identified significant changes in consumer behavior. The research reveals that consumers are increasingly prioritizing experiences over material goods, changing their traditional consumption patterns.
The report also highlights the growing use of artificial intelligence by consumers, who use this technology to inform and assist in their purchasing decisions. This adoption of AI tools represents an important shift in how consumers interact with the market.
Additionally, the study finds that consumers are developing more creative saving strategies. This approach reflects an adaptation to an economic context that requires greater flexibility and innovation in personal financial management.
The results of this study offer a perspective on the trends that are expected to shape consumption in the coming years, highlighting profound transformations in consumer values and behaviors.
