Samsung is back at provoking Apple in an advertising campaign for the Galaxy Fold 8, one of its latest foldable phones. The South Korean company hired a Tim Cook look-alike to participate in a promotional video.
The chosen look-alike is a real estate agent from New Zealand who bears a physical resemblance to Tim Cook. This actor was used by Samsung to joke about the iPhone Duo announcement, showing the ongoing rivalry between the two tech brands.
The campaign is part of Samsung's strategy to ridicule Apple's product launches, taking advantage of the media attention generated by the competitor's announcements. This type of comparative marketing is common among major technology companies.
