Casa Redondo will bring Sheridan's new era to the TFWA World Exhibition & Conference, which is taking place in Cannes. The Portuguese company intends to present its vision for the iconic two-liquid liqueur, recently acquired from Diageo.
The bottle has always been the element that most attracted consumers' attention. However, Casa Redondo now wants to place experience at the center of the brand's strategy, changing the focus that was given to packaging.
After the acquisition from Diageo, the Portuguese company is preparing a new phase for Sheridan's. This change marks a significant moment for the brand, which now comes under Portuguese management after years under the control of the British beverages giant.
