Waví is an influence marketing agency that emerges in the Brazilian market with a proposal based on authenticity, Brazilianness, and regionality. In a scenario that is increasingly competitive and with the advancement of artificial intelligence, the company seeks to differentiate itself by transforming these values into a business strategy. The agency is led by Bruno Lima, Ludmila OG, Marly Abdalla, and Talita Rock.
The main objective of Waví is to bring brands and content creators closer together through a perspective that considers not only numbers and reach, but also origin, culture, behavior, and the representativeness of influencers. The company seeks to promote a more genuine connection between brands and creators.
The history of Waví began years ago, from the partnership between Bruno Lima and Thaynara OG. The work developed with the influencer from Maranhão helped consolidate a market vision based on responsibility, identification, and respect for the origins of creators.
According to Bruno Lima, the trajectory of the agency showed that a creator does not need to abandon their identity to reach major brands. The executive highlights that, in the past, influencers who became successful were pressured to move to São Paulo, and that Thaynara OG demonstrated that it was possible to achieve relevance while maintaining her origins.
