BIC announced the launch of the "LIGHT YOUR FLAME WITH BIC" promotion, the brand's first national promotional campaign focused on the lighter and lighter accessory category in Brazil. The initiative runs from September 14 to December 14.
The promotion combines instant prizes, weekly draws, and a final prize of R$ 100,000. The campaign focuses on occasions when the category's products are present, such as barbecues and gatherings with friends and family, associating participation with moments of socializing and leisure.
To compete for the instant prizes, consumers must purchase a BIC lighter or lighter accessory, access the promotion website, and register a selfie with the product, without the need to present a receipt. To participate in the weekly draw for an exclusive BIC grill, consumers must register the purchase receipt on the website, and the same registration guarantees participation in the final draw of R$ 100,000.
