The h3 restaurant, part of the Real Food catering chain, once again enlisted Filomena Cautela as the face of the new campaign to promote the Limonada Nada glass collection, associated with the beverages launched by the brand in April. The campaign carries the motto "Do You Want to Keep the Glasses?" and was developed by Dentsu Creative Portugal.
The collection consists of three customized glasses, illustrated by Portuguese artist Teresa Rego, inspired by lemon, strawberry, and passion fruit flavors. The concept aims to generate notoriety around the glasses and reinforce customer repetition and relationship with h3, through a mechanic that rewards loyalty.
Pureza Cabral, marketing director at Real Food, explained that after the success of the collection of artist-signed plates, they wanted to once again spark in customers the desire to collect, this time through the glasses. The executive also mentioned that it made sense to continue working with Filomena Cautela, who had already been present at the launch of the Limonada drinks, continuing a message that consumers already recognize.
The campaign will be communicated in-store, on the app, on social media, on the website, and on radio, with media planning by Dentsu Media, and further reinforced through activations with macro and micro influencers selected by UsDigital.
