Rock in Rio is no longer just a music festival and has not been for several editions, and in 2026 this transformation becomes even more evident. Fashion and beauty gain prominence in the experience of those who pass through the Cidade do Rock, with brands that want not only to appear at the event, but to dress, care for, and be part of the audience's memory.
In the fashion area, C&A has taken on the role of official look of Rock in Rio 2026 and also returned as co-sponsor of the Sunset Stage. The brand launched an exclusive collection inspired by the festival universe, with more than 100 items designed for those who want to transform their look into part of the musical experience. The collection focuses on elements like shimmer, fringe, and references to urban style.
C&A's booth at the festival also features customization experiences, allowing visitors to personalize pieces and take home a unique souvenir from the event. The brand seeks, in this way, to create a deeper connection with the audience present.
In the beauty segment, Natura stands out for the fourth consecutive year, maintaining its presence at the festival. The brand continues to invest in activations that combine its products with the audience experience at Rock in Rio.
