American Tourister Brasil launched the "Mais viagens, mais histórias" campaign, starring former footballer Kaká, who in 2026 completes his third year as brand ambassador. The initiative uses artificial intelligence as a creative resource to build a journey through different destinations and seasons, connecting travel, technology, and the functional attributes of the brand's products.
The campaign's concept stems from the idea that each new adventure can become a story. This proposal is connected to Kaká's trajectory, marked by international displacements throughout his football career, which serves as the starting point for the narrative.
The campaign presents scenarios inspired by Shanghai, London, Kyoto, Paris, Amsterdam, Rio de Janeiro, and Northeast Brazil. In each destination, changes in landscape, climate, and context create new travel situations, with Kaká and American Tourister suitcases establishing continuity between these scenarios.
