With the approach of spring in Brazil, demand for floral perfumes grows, but the category goes far beyond the idea of sweet, romantic, or exclusively feminine fragrances. The temperature transition period in the country tends to intensify the search for lighter fragrances, but the variety within the floral category itself still causes confusion among consumers.
According to Brunno Magnavita, co-founder of Universo do Perfume, a brand specializing in premium perfumery, the same flower can result in completely different compositions, depending on the perfume structure, the concentration chosen, and even the skin chemistry of the wearer. He states that a rose, a jasmine, or a white flower can behave in very different ways on the skin, depending on which other notes compose the fragrance.
The main mistake, according to Magnavita, is treating "floral" as synonymous with sweet, romantic, delicate, or exclusively feminine perfume. He highlights that the floral family is very broad and that, depending on the perfume's construction, it can result in fragrances with characteristics completely different from these common associations.
