Novobanco launched a new television campaign dedicated to mortgage credit, with Júlia Palha as the protagonist. The actress has been the bank's ambassador since November 2024, continuing the collaboration with the bank.
The campaign continues the "Imagine Mais" communication territory, launched this year through an institutional campaign to mark the beginning of Novobanco's new phase as part of the BPCE group. The central message is to show that "when it comes to buying a home, imagining is only the first step."
With various references to characters played by the actress and the multiple fictional universes they inhabited, the campaign seeks to represent the transition from imagination to realization. Having recently fulfilled her dream of buying a home with Novobanco, Júlia Palha herself gives a real face to the campaign.
The campaign is present on television, radio, digital media, social networks, and communication supports in branches. The creativity is from the BBDO agency and the media strategy from Hearts & Science, which work together for Novobanco as the ON team.
