According to Ikea's "Life at Home Report 2026," 47% of surveyed Portuguese point to the state of the economy as their main concern, above family income and health. More than a third (38%) also mentioned their household's finances and disposable income. The home emerges as a refuge and place of stability, but Portuguese feel that space and storage are lacking in their rooms, regardless of the size of the dwelling.
The Swedish multinational decided to lower the prices of storage items to address this need, absorbing that cost in its business margins. The company aims to teach customers how to better use their square and cubic meters because, as explained by Cláudia Domingues, manager of communication at Ikea Portugal, "storage is not only functional but also emotional." Customers like Ana Tristão and João Prazeres confirmed the demand for storage articles during this post-summer season.
When asked about the attributes of an ideal home, 56% of respondents wanted space to relax, 39% space to be themselves, and 38% space for hobbies and activities. For 35%, wardrobes are the most difficult area to manage, followed by the kitchen. Additionally, 37% waste time looking for objects, and 46% indicate a lack of open spaces to carry out their activities.
The report also indicates that 62% of Portuguese want a home full of memories, seeking a balance between organization and showcasing who they are, and 71% feel they are inside a "sanctuary" within their walls. Regarding sustainability, 93% apply environmental measures at home, although they still need to better understand how to do so economically. The concept of minimalism is disappearing in Portugal, in contrast to Sweden, the retailer's country of origin.
