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AI reaches field teams, but 66% of companies report higher turnover
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AI reaches field teams, but 66% of companies report higher turnover

SAPO Notícias9 September 2026 at 08:10

Artificial intelligence is already present in the majority of organizations with field operations, with 95% of companies using this technology in their mobile teams. Additionally, 85% of organizations intend to increase investment in this area in the near future.

However, this growing adoption is not without challenges. About two-thirds of companies, corresponding to 66%, reported an increase in turnover among professionals who work in the field, indicating difficulties in retaining these workers.

The main reason identified for this turnover is the lack of training and support for employees. Many mobile professionals are not receiving the necessary follow-up to deal with the new artificial intelligence-based tools, which is contributing to team instability.

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