Google has begun altering search results in Europe to comply with the DMA (Digital Markets Act), the European Union's antitrust law. This change is part of the regulatory obligations imposed by European legislation on large technology companies.
The company warned that user experience with search will significantly worsen with these changes. European users may notice changes in how results are presented and organized.
Additionally, Google warned that costs for local businesses will increase. This is due to the new compliance requirements and restrictions imposed by European law on how the company can display and prioritize search results.




