Apple will hold on Wednesday, September 9, at 2 PM (Brasília time), one of the most important presentations in recent years. The event will be held at the Steve Jobs Theater, at Apple Park, under the command of John Ternus. The company is expected to mark a new phase with announcements that include the new premium smartphone generation and entry into a category still unexplored by the brand.
In addition to the new iPhone 18 Pro and iPhone 18 Pro Max, the company should unveil its first foldable smartphone, which could represent a new product category within the Apple ecosystem. The two traditional premium line models are expected to share the spotlight with the foldable device during the event.
According to information published by Bloomberg, the iPhone 18 Pro and Pro Max will maintain much of the current generation's design, but will feature important changes in internal components, cameras, battery, and the front. The detailed specifications have not been officially confirmed by Apple.
One of the main novelties will be inside the devices. Apple is expected to debut the A20 Pro, a new processor developed for the premium line, representing a significant advancement in performance compared to previous generations.
