The Wimbledon tournament will not accredit 'influencers' for this year's edition, thus separating itself from the controversies that arose at the current US Open. The decision was made to avoid the problems that occurred in New York.
At the US Open, around a hundred 'content creators' were accredited by the organization, which caused various problems during the matches. This situation generated controversy and criticism from players and spectators.
With this measure, Wimbledon distinguishes itself from other major sporting competitions that have resorted to accrediting 'influencers' as a marketing and communication strategy on their social networks. The English tournament thus chooses to maintain its more traditional style.
