The "Cinto-me Vivo" campaign was launched with the objective of stopping behaviors on the road that continue to cost lives. The initiative comes as a response to dangerous practices that are still very common among users of public roads.
Among the behaviors the campaign aims to combat are unbuckled seatbelts, children traveling without appropriate restraint systems, and poorly adjusted helmets. These practices turn accidents that could have been non-fatal into true tragedies.
The campaign calls for behavioral change and the adoption of simple measures that can save lives, emphasizing that many of these accidents could have been avoided with small preventive actions by drivers and passengers.
