Netflix is studying the possibility of making a free tier of the platform available, according to several international media outlets. This option would be funded exclusively through advertising, in a significant shift in the streaming service's usual strategy.
The platform led by Reed Hastings has been losing subscribers in several markets, which has pressured the company to consider new approaches to attract and retain users. This loss of subscribers has worried investors and led the company to explore alternatives to the traditional paid subscription model.
The free tier with ads is not completely new in the sector, as competitors like Disney+ and HBO Max have explored similar options. However, it represents a paradigm shift for Netflix, which has always distinguished itself by not using advertising on its platforms.
No details have yet been revealed about when or in which markets this feature could be implemented, but sources close to the process indicate that the company is carefully analyzing the impact that this decision could have on user experience and brand perception.
