Netflix announced a surprising agreement with Atresmedia to incorporate the game show 'Pasapalabra' to its catalog. The streaming platform allowed viewers to catch up on the show's episodes after their regular broadcast on Antena 3.
The premiere on Netflix took place on Monday, September 7. This date was not chosen at random, as it coincided precisely with the day that Telecinco decided to premiere 'Rueda la letra', a competing format.
The agreement between Netflix and Atresmedia included not only 'Pasapalabra', but also three additional formats from the Spanish broadcaster, thus expanding the offering of Spanish content on the platform.
