The 49th edition of the Barometer analyzes current business priorities, revealing that artificial intelligence and digitalization already compete directly with market expansion as primary concerns for companies. This data represents a significant shift in the way organizations are defining their strategies.
Luís Lopes, CEO of Vodafone, contributes his analysis on these results, offering the perspective of a telecommunications sector leader on the digital transformation underway in companies.
The study indicates that technology has moved from being merely a support tool to becoming a central strategic pillar in business decision-making, with AI assuming an increasingly prominent role on corporate agendas.
This barometer reflects a broader trend of companies adapting to an increasingly digitalized economic environment, where technological innovation has become essential for competitiveness.
