Pharmaceutical company Pfizer has developed a new immersive application for Apple Vision Pro, with the aim of bringing patients closer to the complex process of oncology research. The company launched a virtual journey through oncology, allowing users an immersive and interactive experience.
The application was created specifically for Apple's mixed reality device and aims to help patients better understand how cancer research and treatment development processes work.
With this tool, Pfizer intends to demystify the oncology research process, making it more accessible and understandable for patients facing these health conditions. The immersive experience allows users to visualise in detail the different stages of research.
