Ford decided to natively integrate Apple Maps on its new electric vehicle platform. This decision moves Google from the main dashboard of the new Fathom model.
The choice of Apple Maps represents a strategic shift in the way Ford approaches navigation in its electric cars. This platform will be the main map system in the new vehicles of the American brand.
The decision to favor Apple over Google comes at a time when competition between tech companies for space in automobiles continues to intensify. Both companies are vying for control of the digital experience within vehicles.
With this native integration, users of Ford's new models will have access to Apple's navigation features directly in the car's system, without the need to resort to alternative third-party solutions.
