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Florianópolis establishes itself in the luxury real estate marketPhoto by Bráulio jardim on Pexels
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Florianópolis establishes itself in the luxury real estate market

oglobo2 September 2026 at 13:49

The Brazilian luxury real estate market is experiencing a moment of expansion and has attracted more and more investors seeking long-term patrimonial assets. In 2025, the segment moved R$ 52.2 billion in Brazilian state capitals, a 35% increase compared to the previous year, accounting for 29.4% of all value traded in the residential market. The data comes from a study by Brain Inteligência Estratégica, released exclusively by Forbes Brasil.

The study also points to Florianópolis among the cities with the highest price per square meter appreciation in the premium segment. The state capital of Santa Catarina has been expanding its presence on the radar of investors, including international investors seeking long-term assets in the Brazilian market.

Real estate professionals in Florianópolis observe a growing demand for high-end properties. This demand is aimed at both national and foreign buyers, especially for apartments for sale in valued regions of the state capital of Santa Catarina.

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