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Instagram tightens rules for AI-generated "influencers" and requires identification on profilesPhoto by Prateek Katyal on Pexels
Technology

Instagram tightens rules for AI-generated "influencers" and requires identification on profiles

SAPO Tek2 September 2026 at 09:21

Instagram announced a new policy to identify and regulate "influencer" profiles generated by artificial intelligence on the platform. The social network states that the change aims to help users more easily identify when they are facing profiles created by AI.

The platform will require content creators who use artificial intelligence to generate their profiles to clearly identify this situation on their profiles. This measure aims to increase transparency for users of the social network.

Content creators who do not comply with the new rules for identifying AI-generated profiles may face consequences. According to Instagram, the penalty for those who do not follow the guidelines will be a reduction in the visibility of their profiles on the platform.

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