The technology market is preparing for a profound transformation in the way products are presented to the public. The European Union has set the entry into force of Directive 2024/825 for September 27th, marking a new phase in the regulation of the European technology sector.
The directive aims to tighten the noose on tech giants, particularly regarding marketing practices and labeling of products considered "eco-friendly." This legislation represents an effort by the European Union to combat potentially misleading environmental claims by smartphone and other electronic device manufacturers.
The measure comes in a context where many manufacturers have used terms like "green" or "sustainable" in their marketing campaigns, often without concrete evidence to support these claims. With the new directive, companies are expected to be required to provide more detailed and verifiable information about the environmental impact of their products.
