This is an article from the weekly Personal Branding column, written by specialist Raquel Soares. The article addresses the theme of why September is considered, for many people, a month of new beginnings and significant changes in life.
The article's title presents the central idea that "there is an immense will to change," suggesting that there is a strong desire on the part of people to make changes in their lives during this period of the year.
September is characterized as the month of new beginnings, a moment when many people feel the need to start new projects, set new goals, or modify aspects of their personal and professional routines and lives.
Raquel Soares, as a specialist in Personal Branding, uses her knowledge to explain the reasons behind this association between September and the will to change, although the specific details of the specialist's explanations are not presented in the provided excerpt.
