The advertising campaign of North American actress Sydney Sweeney is generating a strong wave of criticism on social media. Users have been expressing their displeasure regarding the campaign's content, which involved the actress in sports-related contexts.
The main point of contention relates to the way Sweeney's image was used to promote the products in question. Many comments point to an excessive sexualization of the female figure in the sports context.
Actors and activists have joined the chorus of critical voices, demanding that the industry stop sexualizing women in sport. This type of advertising is seen as reductive and harmful to female representation in this sector.
Sydney Sweeney, known for her roles in series such as "Euphoria" and "The White Lotus", has thus become the center of a broader discussion about the way female athletes and female figures are represented in sports advertising.
