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Benfica renews with Adidas and secures 120 million euro windfallPhoto by planet_fox on Pexels
BusinessSetúbal

Benfica renews with Adidas and secures 120 million euro windfall

Sábado15 September 2026 at 08:01

Benfica announced the renewal of its partnership agreement with German sports equipment brand Adidas. The new contract, which replaces the previous one, runs until 2033 and represents a financial windfall of 120 million euros for the Lisbon club.

With this renewal, Adidas remains the official supplier of sports equipment for Benfica, continuing to dress the club's main teams, including the senior football team.

In addition to supplying equipment, the agreement also includes the attribution of the Adidas name to Benfica's training centre in Seixal, reinforcing the German brand's presence in the club's identity.

This contract comes at a time when Benfica has been investing in the modernisation of its infrastructure and in enhancing its brand image internationally.

Why this matters

This agreement represents a significant financial windfall for Benfica, ensuring economic stability for the Lisbon club for another decade. Benfica supporters may also see the club's training centre in Seixal associated with the Adidas brand, in a partnership that combines sport and commerce.

About this summary

This is our short summary of a report published by Sábado on 15 September 2026 at 08:01; the full text stays with the publisher. In our feed it sits under Business, and it concerns Setúbal. We currently carry 22974 items in that section.

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