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Cinema Week breaks attendance record and takes 'My Best Friend' to 2 million viewersPhoto by coltsfan on Pexels
Entertainment

Cinema Week breaks attendance record and takes 'My Best Friend' to 2 million viewers

oglobo14 September 2026 at 16:16

Brazilian cinemas registered 3.5 million viewers between Thursday and Sunday, driven by promotional tickets starting at R$ 10. The number represents the highest attendance for a weekend among the nine editions of "Cinema Week," since 2022.

The film "My Best Friend" was one of the highlights of the period, reaching the 2 million viewers mark. The attraction contributed significantly to the week's record result.

The audience data is unprecedented and was released by the measurement company Rentrak. The article was exclusive for subscribers, requiring registration for full access.

Why this matters

The Cinema Week matters because it shows how promotional pricing can significantly boost cinema attendance in Brazil, with a record-breaking weekend that could influence future pricing strategies for the film industry and shape audience behavior in the coming editions of the event.

About this summary

This is our short summary of a report published by oglobo on 14 September 2026 at 16:16; the full text stays with the publisher. In our feed it sits under Entertainment. We currently carry 13786 items in that section.

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