The Noori brand opened a new store at Alegro Setúbal shopping centre, continuing its expansion strategy across Portuguese territory. This opening comes just after the recent arrival at Continente Portimão, demonstrating an accelerated growth pace for the brand in the country. The sushi brand is preparing at least three more new openings by the end of the year, which significantly reinforces its presence in Portugal. At the new space, Noori presents its specialties, including the innovation of fried cuttlefish on sushi, demonstrating that it is possible to combine traditional Portuguese flavours with the Japanese tradition of sushi.
Fried cuttlefish on sushi? Noori has just proven it's possible at the brand's new store
SAPO Notícias14 September 2026 at 12:03
Why this matters
This opening at Alegro Setúbal brings a new dining option for consumers in the Setúbal region, who now have access to the brand's products locally. The expansion plan indicated in the article suggests that Noori is actively investing in the national territory, which may increase competition in the fast-food sector in the area. WHY: Consumers in the Setúbal region gain another dining option with the opening of Noori at Alegro, a shopping centre in the area. The brand's expansion across the national territory indicates that the sushi sector in Portugal continues to grow, which may mean more choices and potentially more jobs in the restaurant sector.
About this summary
This is our short summary of a report published by SAPO Notícias on 14 September 2026 at 12:03; the full text stays with the publisher. In our feed it sits under Business, and it concerns Setúbal. We currently carry 22521 items in that section.
All items in this section →
