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Dyson suspends sales in France of the €479 toothbrush after only ten days
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Dyson suspends sales in France of the €479 toothbrush after only ten days

SAPO Notícias13 September 2026 at 21:30

Dyson suspended sales of its smart toothbrush in France after only ten days on the market. The product, which costs €479, had been presented at IFA in Berlin as one of the major technological innovations and quickly became a market sensation.

The toothbrush includes a camera and artificial intelligence, allowing users to monitor their oral hygiene in detail. This innovative technology was one of the most curious and discussed products at the technology fair in Berlin.

The decision to suspend sales in France comes at a time when Dyson was trying to expand its product range beyond its well-known vacuum cleaners and hair dryers. The specific reason for the suspension has not yet been fully clarified, but the company is said to have withdrawn the product from French stores a few days after launch.

Why this matters

French consumers who may have purchased or are interested in this €479 luxury toothbrush now face uncertainty about the product's future. The rapid suspension after launch raises questions about possible technical, regulatory, or commercial viability issues with the €479 device. This case may affect consumer confidence in high-tech personal hygiene products.

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This is our short summary of a report published by SAPO Notícias on 13 September 2026 at 21:30; the full text stays with the publisher. In our feed it sits under Business. We currently carry 22199 items in that section.

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