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How fashion can use AI without losing identity
Technology

How fashion can use AI without losing identity

SAPO Notícias12 September 2026 at 20:02

Nuno Oliveira, co-founder of the company Hi Human, wrote an opinion article about the relationship between fashion and artificial intelligence. The text addresses how the fashion industry can integrate AI tools into its creative and operational processes.

The title of the piece raises a central question: how can fashion benefit from the capabilities of artificial intelligence without compromising its unique identity. This tension between technology and authenticity is one of the main themes explored by the author.

Hi Human appears to be a company that operates at the convergence of technology and fashion, positioning itself as a specialist in how brands can navigate this digital transformation while maintaining their essence.

The article reflects a broader trend in the fashion sector, where professionals and companies seek to understand the balance between the efficiency provided by AI and the preservation of what makes each brand or collection distinctive.

Why this matters

This article is of interest to professionals and companies in the fashion industry who are looking to understand how to adopt AI tools strategically while maintaining competitive differentiation. For consumers, it highlights the importance of preserving brand authenticity in an increasingly automated scenario. The text comes in the context of the growing debate on the role of AI in creative sectors.

About this summary

This is our short summary of a report published by SAPO Notícias on 12 September 2026 at 20:02; the full text stays with the publisher. In our feed it sits under Technology. We currently carry 4237 items in that section.

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