Nuno Oliveira, co-founder of the company Hi Human, wrote an opinion article about the relationship between fashion and artificial intelligence. The text addresses how the fashion industry can integrate AI tools into its creative and operational processes.
The title of the piece raises a central question: how can fashion benefit from the capabilities of artificial intelligence without compromising its unique identity. This tension between technology and authenticity is one of the main themes explored by the author.
Hi Human appears to be a company that operates at the convergence of technology and fashion, positioning itself as a specialist in how brands can navigate this digital transformation while maintaining their essence.
The article reflects a broader trend in the fashion sector, where professionals and companies seek to understand the balance between the efficiency provided by AI and the preservation of what makes each brand or collection distinctive.



