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How the "Like" button emerged and conquered social media
Technology
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How the "Like" button emerged and conquered social media

SAPO Notícias12 September 2026 at 18:00

The "Like" button has become one of the most recognizable elements of the Internet, but its origins date back to 2009, when Facebook was looking for a simple way to allow users to react to posts. The birth of this feature changed the way users interact online, creating an instant approval system that spread across various platforms. The idea behind the button was to simplify the expression of approval or appreciation without the need to write comments, making interaction on social media faster and more accessible. This feature was eventually adopted by other social networks and websites, becoming a universal symbol of contemporary digital culture.

Why this matters

This article is of interest to social media users in Portugal who want to understand the history behind a feature they use daily. The explanation of the origin of the "Like" helps contextualize how social media evolved to the interaction patterns we know today, being relevant for anyone who uses platforms like Facebook, Instagram, or LinkedIn.

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This is our short summary of a report published by SAPO Notícias on 12 September 2026 at 18:00; the full text stays with the publisher. In our feed it sits under Technology. We currently carry 4233 items in that section.

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