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Google changes search in Europe and forces brands to play by new rules
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Google changes search in Europe and forces brands to play by new rules

SAPO Notícias12 September 2026 at 18:02

The way Europeans find information on Google is changing. The technology company is introducing changes to the presentation of search results in the European Economic Area, in response to the demands of the Digital Markets Act (DMA), the European legislation that seeks to limit the power of large digital platforms and strengthen competition.

Why this matters

The change forces brands and companies that depend on Google for visibility to adapt their digital marketing and SEO strategies to the new format for presenting results. European consumers may notice differences in the way search results are organized, with potential implications for competition between platforms and services. This change comes after the entry into force of the DMA, which imposes new obligations on large technology companies designated as "gatekeepers" of the digital market.

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This is our short summary of a report published by SAPO Notícias on 12 September 2026 at 18:02; the full text stays with the publisher. In our feed it sits under Technology. We currently carry 4233 items in that section.

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