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Before photography, a London real estate agency was already doing 3D "virtual tours"
Real Estate
Investments

Before photography, a London real estate agency was already doing 3D "virtual tours"

ZAP Notícias12 September 2026 at 13:15

Before the invention of photography, virtual tours of houses already existed. In 1838, a London real estate agency used 3D-effect images to show properties to buyers without taking them to the location.

The idea was called cosmorama and was used by the real estate agency Brooks & Green, established on Old Bond Street, which sold luxury properties. This company began advertising this service to its clients that year, the same year as Queen Victoria's coronation.

Today, those looking for a house can see it from the inside without leaving the sofa, through 3D floor plans, videos and virtual tours. But this technology has roots in the 19th century, when buyers could already have an immersive experience of homes before visiting them in person.

Why this matters

The article is of interest to real estate readers because it demonstrates that techniques for remote property visualization, now common with 3D virtual tours and online videos, have historical roots in London's luxury sector. This contextualization shows the evolution of real estate marketing practices over almost two centuries.

About this summary

This is our short summary of a report published by ZAP Notícias on 12 September 2026 at 13:15; the full text stays with the publisher. In our feed it sits under Real Estate. We currently carry 1446 items in that section.

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