The most competitive cities of the 21st century realized that economic development depends not only on infrastructure, but also on people: talent, creativity, and the capacity to connect individuals. The article highlights that the true asset of the art market lies not only in the artworks themselves, but in the capacity to bring together artists, gallerists, curators, museums, collectors, and the public in the same environment.
It is through these encounters that new talents are revealed, reputations are built, and markets are consolidated. The article emphasizes that direct contact between the various agents of the artistic ecosystem is fundamental for the functioning and growth of this sector.
Rio de Janeiro is presented as a city naturally predisposed to this type of encounter, due to its historical and cultural characteristics. Transforming this natural vocation into a deliberate development strategy would be, according to the publication, one of the greatest opportunities for the city in the coming years.




