KFC decided to change one of the most recognizable elements of its visual identity, temporarily abandoning the red color, to highlight an unlikely ingredient: the pickle. The fast food chain painted its communication and one of its restaurants in Australia green to launch the "Picklecore" concept.
The Australian brand embraced a trend that took over the Internet, creating a completely different visual communication from the characteristic red that identifies KFC worldwide. This temporary change aims to capitalize on the viral phenomenon related to pickles that has been spreading on social networks.
The strategy is part of a broader movement that the company is implementing to connect with digital cultural trends and engage a younger audience on social media. The green transformation represents a significant visual break with the traditional brand identity.
